H264 (AVC) is slowly being phased out to make way for the newer H265 High Efficiency Video Coding (HEVC) codec. But here is how you can get around it with two simple solutions. I do find it odd that H264 has been dropped from the main export menu as it is a widely used format in web and client review outputs. Software is where things go boom or bust - so before you start scouring the web for answers to the question “why is this video taking so long to export?” consider watching this video on “Media Encoder optimization.The H264 export option seems to be getting phased out with recent updates of Adobe Premiere and After Effects. But one could argue that nothing is more important to encoding than software optimization. A computer’s random-access memory, or RAM, is another important part of the encoding process. The CPU handles real-time processing of 1s and 0s.Ĭonversely, the graphics processing unit, or GPU, is responsible for running the system’s API and other functions. Every computer process is reliant on a computer processing unit, or CPU for short. We touched on the challenges of Media Encoder before, but it’s worth clarifying why they’re important. Media Encoder works as a standalone app for encoding various types of video files. That being said, you don’t need After Effects or Premiere Pro to use Media Encoder. Since Media Encoder works as a complimentary app for After Effects and Premiere Pro, it’s not available for individual purchase. Do I Need Adobe Media Encoder? Adobe Encoder cost and challengesĪdobe Media Encoder is part of the Adobe Creative Cloud, which is currently available for $52.99 per month. Media Encoder is designed to work in tandem with After Effects and Premiere Pro - so you’ll be able to continue working on your project while the video is being encoded. Hit the green arrow in the top right-hand corner and the video will encode in the designated codec.Media Encoder will open with the project ready for encoding.Choose your export settings/preset, then hit queue.Take a project in After Effects/Premiere Pro and hit file, export media.But before you try to use Media Encoder, make sure you have After Effects, Premiere Pro, and Media Encoder installed on your computer. What Does Adobe Media Encoder Do? How to use Adobe Media EncoderĪdobe Media Encoder is an incredibly easy program to use with After Effects and Premiere Pro.

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